For most crafters, selling their work is more of a part-time gig than a way of actually making a full-time living. However, as any artist knows, it’s not just about the money, but also more about getting your work out there and networking with fellow crafters. That’s why you should always be prepared with some type of marketing or advertising option for your crafting business. Customizablepostcards are a perfect fit for crafters!

Using postcards to show off and advertise your crafting business is both effective and affordable, especially for small businesses that are not turning a large profit. They are also excellent to use for networking purposes such as inquiring about participation in an upcoming showcase or craft fair. Postcards are much like having a business card, only this is one that will truly stand out and make customers want to hang on to and save. Postcards can become art all on their own if you customize them; and they can work wonders to speak of your work, craftsmanship and professionalism. This will show future clients that you take your craft seriously and passionately.

There are plenty of great companies that will help you create a postcard collection all about your craft. This is an important investment that will last for a long time. Unlike web advertising that is often lost among the other thousands of ads on every webpage, you can choose to direct this advertising to a particular market of your choice. Handing out postcards will help you to generate leads and new customers, as well as increase your sales and attract more web traffic if you have a website of your own.

So just remember, while clients and customers often throw away mail-in envelopes without ever even opening it, customized postcards are an amazingly effective tool to catch their eyes, especially in the creative world of crafting!